HOME      CONTACT US/FIND US
UH Home      Event Calendar      Resources      Request Info      Campus Maps      Sitemap
BOOK A ROOM OR EVENT

Print Friendly
The College
Meet the Dean
Mission & Vision
Rich History
Our Reputation
College Advisory Board
Our Hotel
Industry Outreach
American Hotel & Lodging Association (AH&LA)
Hospitality Financial and Technology Professionals Research Office (HFTP)
Wine & Spirits Managements Institute (W&SMI)
Hospitality Hall of Honor
News
Dean’s Report
Snap Shots Newsletter
Erik J. Worscheh Lecture Series
Admissions
Academics
Faculty & Research
Conrad N. Hilton College - San Antonio
Student Life
Inside Hilton College Blog
Alumni
Career Connections
Go Global
Giving
 




HomeThe CollegeIndustry OutreachWine & Spirits Managements Institute (W&SMI)

Industry Outreach

Wine & Spirits Managements Institute (W&SMI)



Wine & Spirits Management Institute.

The Wine & Spirits Management Institute (W&SMI) was founded in 2002 through a collaboration among Hilton College, Spec's Charitable Foundation, Glazer's Family of Companies, Diageo, E & J Gallo, Brown-Forman, and the Beam Global unit of FutureBrands. Since its inception, the institute has prepared students for careers in the wine and spirits industry, which includes distribution, retail and on-premise sales, and the marketing of wine, spirits and beer. The institute also strongly emphasizes social responsibility.

 

In its early years, W&SMI offered certification in commercial beverage management through a series of weekend classes and exams. In 2007, to meet the growing needs of the industry, the program was restructured and became the College's minor in beverage management and marketing. This minor was first offered in the fall of 2008 and is now available to all students at the University of Houston. The beverage management and marketing minor includes rigorous classes in wine and spirits marketing, beverage management, wine appreciation, professional selling, and alcoholic beverage law and regulations. The capstone of the minor is an internship with a retailer, a distributor or an on-premise alcoholic beverage company. 

Today, W&SMI is pursuing research grants to support studies on sustainable solutions to frost damage to vines, wine preservation, irradiation of corks as a method for preventing the onset of cork taint, and effective server-management tools for responsible alcohol service. In addition, the institute supports a student organization—the Wine and Spirits Management Association—with networking and educational opportunities for its members.

FOR MORE INFORMATION ON W&SMI CONTACT:

Director
Dr. Glenn Cordúa y Cruz

E-mail
gcordua@uh.edu

Phone
713.743.2442

Mail
W&SMI
University of Houston
Conrad N. Hilton College
229 C. N. Hilton Hotel & College
Houston, Texas 77204-3028