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HomeThe CollegeIndustry OutreachGaming Education and Research Office (GERO)

Industry Outreach

Gaming Education and Research Office (GERO)


Gaming Education and Research Office.

The Gaming Education and Research Office (GERO), established in 1995, conducts research on gaming and offers educational opportunities on gaming management.

GERO is global. The office serves as moderator for gaming panels at international conferences, works with universities in France and Thailand and collaborates with other institutions and gaming businesses throughout the world. GERO is national. It is the educational partner for the National Indian Gaming Association and has provided curriculum, research and training programs for regulators, major casino-industry providers and future employees of the casino industry. GERO is local. It has conducted research and organized focus groups for Houston-based pari-mutuel companies and gaming organizations.

Areas of Research Expertise
  • Customer Development Strategies
  • Forecasting the Economic Effect of Gaming
  • Evaluating Promotions and Player Reaction to Promotions
  • Database Utilization
  • New Games Development and Evaluation
Operations Training
  • Site Selection and Evaluation
  • Layout and Design
  • Internal Control Policies and Procedures
  • Performance Appraisals
  • Payroll Control
  • Food and Beverage Design and Evaluation
  • Hotel Design and Evaluation
  • Customized Training to Suit Your Needs
Public Policy & Regulatory Systems Training
  • Worldwide Information on Gaming
  • Design of Regulatory Controls
  • Evaluation of Proposals
FOR MORE INFORMATION ON GERO CONTACT:

Director
Jim Wortman

E-mail
jwortman@uh.edu

Phone
713.743.2444

Mail
GERO
University of Houston
Conrad N. Hilton College
229 C. N. Hilton Hotel & College
Houston, Texas 77204-3028