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John T. Bowen

Dean & Barron Hilton Distinguished Chair
jbowen@uh.edu
 
P 713.743.0209
F 713.743.2482
Room 217-B
  Education
BS in Hotel Administration, Cornell University; MBA, MS, Corpus Christi State University; PhD in Marketing, Texas A&M University. CHE.
 
  Expertise & Research Interests
  • Customer Satisfaction
  • Customer Loyalty
  • New Product Development
  • Casino Player Behavior
  Career Highlights
Co-author of Marketing for Hospitality and Tourism, the leading hospitality-marketing textbook in the world currently published in nine languages; three-time recipient of CHRIE's (Council on Hotel, Restaurant and Institutional Education) Bradford Wiley Memorial Paper of the Year Award; recipient of the John Wiley & Sons Lifetime Research Award, which recognizes lifetime research achievements in hospitality; industry experience in food & beverage sector, including owner/operator for 15 years of Theodore Zinck's in downtown Dallas; taught at Bond University in Australia, University of Nevada, Las Vegas and Del Mar College, as well as Hilton College--served as an assistant professor from 1980 to 1990 before becoming dean in 2003; presented marketing courses and seminars around the world and published more than 100 articles on marketing.
 

HRMA 2115

Dean’s Leadership Series

HRMA 3361

Hospitality Marketing

HRMA 4397/6397

Services Management

HRMA 4397/6397

Casino Marketing

HRMA 6382

Methods of Research in the Hospitality Industry